Under Armour aspires to make all athletes better through the passion, design and relentless pursuit of innovation they show every day.

ΌIt all began in 1996 when Under Armour's CEO and founder Kevin Plank created a prototype T-shirt that imprisoned sweat and "adjusted" body temperature to keep athletes fresh, dry, lighter and generally to enhance their performance. From this first T-shirt, Under Armour has become the most innovative brand in all sports with products for men, women and young people.